Jennifer Raye needs a website for their online yoga school (vanavasa.com) that functions as a powerful marketing and communications tool to attract new clients, position itself as a thought leader in the industry, provide credibility to potential joint venture partners and share their online courses.
Jennifer Raye has approached Antonios Charalampous to design and develop a new website and provide maintenance/support on an as-needed basis once it is completed.
Specifically, the new website needs to fulfil the following business needs:
- Advanced integration with an LMS platform
- Accurately present the branding, values and mission of Jennifer Raye through the design of the website
- Increase the number of new leads coming into the website
- Improve productivity of the staff and profitability of the offerings
Also required is a content management system that will allow Jennifer Raye to easily manage content on the site and reduce administration costs.
TARGET AUDIENCE NEEDS
The target audience for the Jennifer Raye website is defined as participants, practitioners, teachers and trainees. The new website needs to assist the target audience do the following:
- Enhance participants learning experience and the virtual classroom experience
- Usability needs (access, navigation, search, engagement, answers, fun)
- Engage learners, enable social learning and provide social groups/interactions
- Provide resources library, webinar archives, zoom integrations, live classes
Ultimately, the Jennifer Raye website should be a useful resource for existing clients, potential new clients and potential new partners.
INVESTMENT - SOLUTION
I recommend the development of a completely new website, built from the ground up, using Learndash in WordPress to convey the value that Jennifer Raye provides to its customers.
The scope of work will include:
General Web Styling + Design of Pages and Templates
- Determine the content that is required for each web page, if different from your current site. Determine the hierarchy of information on each page. Some wireframing may be required.
- Using the styleguide, new logo, and graphic elements provided, we’ll lay out the site header, footer, and all of the Pages and Templates in Sketch. Several homepage options will be presented. Alternate options of other important pages may be necessary. Several rounds of revisions are expected.
- Once approved, apply general styling details in the Settings, and build the pages and templates in WordPress, utilizing the Elementor Page Builder and custom CSS when necessary. This work will be a mix of refining existing template pages and designing new templates. The pages include:
o Home page
o Online Courses Main Page
o Sales page template
o Testimonials pages
o Video page
o Template for index-like pages
o 1-2 templates for text-heavy informational pages of different kinds
o Checkout Page
Learndash-specific Styling & Layout
This work will include adjusting theme setting and writing custom CSS. Areas of focus include:
- Style the Sidebar using the built-in settings.
- Course Homepage Content Template (layout in Elementor, styling w/ CSS if needed)
- Lesson Homepage Content Template: Video, Text, Content Blocks (layout in Elementor, styling w/CSS if needed)
- Topic Content Template: Video and Text (layout in Elementor, styling w/ CSS if needed)
- Determine what elements we can change in the Course, Lesson and Topic Templates, and utilize Elementor, Settings, and Custom CSS to style those pages. (If the options are more open-ended than I’m imagining, it may be necessary to begin the design process in Sketch.)
General Scope and Integrations:
- Being responsible for building timelines (in collaboration with Jennifer Raye), project managing, and implementing the new site functionality, including the implementation of styling and design, and any customization needed.
- WordPress/WooCommerce/Learndash Integrations
- Convertkit Integration
- Stripe/Paypal Integrations and custom checkout process
- WooCommerce Subscriptions (Payment Plans & Coupons)
The following elements are considered essential to the project:
- Development of information architecture into a sitemap
- Development of interactive prototype to finalize functionality and any third-party integrations
- Design user experience and user interface
- Develop working HTML/CSS website to best practice web standards
- Develop responsive breakpoints for tablet and mobile experience
- Integrate website into WordPress content management system
- Test and debug beta version of website before launch
- Launch live website
- Integrate a daily and weekly backup schedule to protect the website
- Integrate Google analytics software
The following options are recommended to enhance the performance of the website and help Jennifer Raye achieve the strategic objectives outlined in this proposal:
- Integrate Search Engine Optimization best practices to increase visibility in popular search engines such as Google and Bing
- Develop a highly targeted lead capture strategy to convert website visitors into leads
- Transfer two types of courses (long & short courses) into the new layout
- Training and comprehensive video tutorials for the content management system
- Traffic redirection from teachable to the new platform
Project Total $12000
The above pricing is effective for 30 days.
$3,000 deposit to begin work
$3,000 due at the start of phase 3
Remaining balance due within 14 days of project completion
The cost represents an estimate for the project as outlined. This project will be billed with the goal of not exceeding total cost listed. The cost is dependent upon adherence to the scope. Additional work will be billed based on a new agreed-upon scope contract.
Clients are responsible for all costs associated with typeface licensing, subscriptions related to the website, video hosting, or stock image fees.
Successful websites are those websites that continue to attract the right type of visitors and lead them down a path towards becoming a customer. This requires consistent content publishing and monitoring of the website to make sure it is achieving its objectives.
Once the website has been launched I can assist you with your content strategy and make incremental improvements to the website to make sure that it continues to deliver a positive return on your investment.
I would be happy to speak with you about this in more detail and answer any questions you may have.
Additional work after project completion for maintenance, support and modifications will be billed hourly at a half rate ($30/hr) or based on a new agreed-upon scope contract.
The timeline for the redesign of the Jennifer Raye website will be agreed on using internal communication and project management tools after the acclimation period is over.
The following timeline is an estimate of the project for the web design of the Jennifer Raye website based on information collected during the interview:
Phase 1 – Development of a sitemap and interactive prototype so that all functionality can be tested and approved in the browser.
To proceed with this project, Jennifer Raye is required take the following steps:
- Accept the proposal as is by clicking on the “Accept” or “Approve” button, or discuss desired changes. Please note that changes to the scope of the project can be made at anytime, but additional charges may apply.
- Create a contract and submit it for the necessary signatures/stamps to Antonios Charalampous.
Once these steps have been completed I will begin the project with an introduction of all relevant people and begin the discovery process.
I will always do my best to fulfil your needs and meet your goals, but sometimes it’s best to have a few things written down so that we both know what’s what, who should do what and what happens if stuff goes wrong. In this contract you won’t find complicated legal terms or long passages of unreadable text. I have no desire to trick you into signing something that you might later regret. I do want what’s best for the safety of both parties, now and in the future.
You (Jennifer Raye) are hiring me (Antonios Charalampous) to design and develop a website for the estimated total price as outlined in my proposal.
What Do Both Parties Agree To Do?
As my customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide me with everything that I’ll need to complete the project – including text, images and other information – as and when I need it and in the format I ask for. You agree to review my work, provide feedback and approval in a timely manner too. Deadlines work two ways and you’ll also be bound by any dates that we set together. You also agree to stick to the payment schedule set out at the end of this contract.
I have the experience and ability to perform the services you need from me and I will carry them out in a professional and timely manner. Along the way I will endeavor to meet all the deadlines set but I can’t be responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved or signed off my work on-time at any stage. On top of this I’ll also maintain the confidentiality of any information that you give me.
Important Aspect and Practical Details
If I am designing your application I’ll create designs for the look-and-feel, layout and functionality of your website. This contract includes the main design plus the opportunity for you to make up unlimited revisions based the previously specified monthly retainer. If you’re not happy with the designs at any stage or you would like to terminate the contract, you will pay me in full for all of the work that I have produced until that point and you may either cancel this contract or continue to commission me to make further design revisions at the previously specified rate.
HTML and CSS Layout Templates
If the project includes HTML markup and CSS templates, I’ll develop these using valid HTML and CSS code. The landscape of web browsers and devices changes regularly and my approach is to look forward, not back. With that in mind I will test all my markup and CSS in current versions of all major desktop browsers to ensure that I make the most from them. Users of older or less capable browsers or devices will experience a design that is appropriate to the capabilities of their software.
I do not cater for people using Microsoft Internet Explorer 6 and cannot predict the behavior of that browser.
I will also test that these templates perform well on Apple’s iPad. I will not test old or abandoned browsers, for example Microsoft Internet Explorer 6 or 5.5 for Windows or Mac, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified. If you need me to consider these older browsers, I will charge you at my standard old browser rate for any necessary additional design work, development and testing.
I may have written a hundred blog posts but I’m not responsible for writing or inputting any text copy unless specified it in the original estimate. I’ll be happy to help though, and in addition to the estimate I will charge you at my standard copywriting or content input rate.
You will supply me with photographs in digital format. If you choose to buy stock photographs I can suggest vendors of stock photography.
Changes and Revisions
I know from plenty of experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your first idea about how something should look, or how it might work. I don’t want to limit either your options or your opportunities to change your mind. The estimate/quotation prices at the beginning of this document are based on the amount of work I estimate I’ll need to accomplish everything that you have told me you want to achieve. If you do want to change your mind, add extra pages or templates or even add new functionality, that won’t be a problem. However, you will be charged accordingly and these additional costs will need to be agreed to before the extra work commences. This additional work will affect deadlines and they will be moved accordingly. I’ll be up front about all of this if and when it happens to make sure we’re all on the same page before proceeding. I may also ask you to put requests in writing so I can keep track of changes. If the nature or functions of the project change significantly throughout the process, I reserve the right to deem the current project cancelled. At this point you will pay me in full for all the work I have done and may commission me to complete the new project based on the new requirements. This will require a new quote and contract.
You may already have professional website hosting, you might even manage that hosting in-house; if that’s the case, great. If you don’t manage your own website hosting, or your current hosting environment does not support the solution I am providing, I can set up an account for you at one of my preferred, third-party hosting providers. I will install your site on this server, plus any statistics software such as Google Analytics, then the updates to, and management of that server, setup emails, plus any other support issues as part of our current monthly agreement.
I can’t guarantee that the functions contained in any web page templates or in a completed website will always be error-free and so I can’t be liable to you or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate this website and any other web pages, even if you have advised me of the possibilities of such damages.
If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.
You guarantee to me that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide me for inclusion in the website are either owned by your good selves, or that you have permission to use them.
When I receive your final payment, copyright is automatically assigned as follows:
You own the graphics and other visual elements that I create for you for this project.
I’ll give you a copy of all files and you should store them really safely as I am not required to keep them or provide any native source files I used to make them.
You also own text content, photographs and other data you provided, unless someone else owns them. I own the markup, CSS and other code and I license it to you for use on only this project. I love to show off my work and share what I have learned with other people, so I reserve the right to display and link to your completed project as part of my portfolio and to write about the project on websites, in magazine articles and in books about web design.
We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule.
- 25% deposit up front
- 25% instalment once functionality and design has been agreed upon
- 50% balance once the application has been tested and everyone agrees it is ready to go live.
NB: If you are unable to supply all of the right content at this stage, it does not mean we have not done our job. Once the site has been tested and is ready to go live, either with your content or placeholder images and dummy text, we will issue the final invoice. Once the final invoice is paid we will hand over the keys and show you how to put your own content in once it’s ready. If the final invoice is not paid within the credit terms we have given you, we are under no obligation to keep the site on our testing server or continue with the project in anyway.
But where’s all the horrible small print?
Just like a parking ticket, you can’t transfer this contract to anyone else without my permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place. Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of the courts of Chalkida, Evia, Greece
Authorizing this project requires a signature below or approval of this proposal by clicking the “Accepted” or “Approved” button on the proposal website.